Visual Marketing involves all the strategies applied into your Advertising Campaigns with the goal of increasing brand awareness, building a targeted following, driving website traffic, and ultimately increasing your sales.

From Small Business and Entrepreneurs to Established Companies can use this expertise to grow their off and online presence, and drive behavior into their target audience. To do that, we focus on three major visual supports:

• Currently, Social Media is the place to be at, because it’s where people spend most of their time online. Our strategies consider a wide array of variants when we analyze what kind of style fits better with you, and at the same time, how the public will perceive what you offer at their best.
• Email Marketing is still a big player in driving behavior. The reach is closer and feels more personal than everything happening on Social Media (even while it’s heavily targeted there), so Newsletters and AD campaigns can be a great ally if you want to get people into your website or directly consulting with your offers.
• At last, Traditional AD supports like Posters or Flyers, as well as various Merchandising Products, also fit into a Visual Marketing strategy since the goal is to create impact and attract bystanders, only this time is without knowing exactly what they are looking for (like in Digital environments).

As my forte is to create visual languages and carefully design promotion pieces, I work closely with Social Media strategist and Community Managers to get the message as clear as possible, and to determine what kind of campaign suits you best. These colleagues also build the day-to-day planning and the subsequent analysis for the results of said promotional pieces.

Among the examples of my “Related projects” down below, I applied these strategies into my online Print-On-Demand business, reaching the Master Level on TeePublic (which puts my store into the top 10% best sellers). Also, in 2021, my work as a Creative Director was nominated on multiple categories and won a Telly Award as a part of the Production Rockstars’ team responsible of the Smithsonian “gOD-Talk 2.0: Digital Faith” event that was orchestrated, promoted and streamed live during 2020’s COVID Lockdown.